Writing
Instruments are a universal promotional product that can be the center of a
marketing effort or a component of it.
A mid-sized
plumbing contractor wanted existing customers to be more familiar with the full
range of services they provided. They selected the Bic Widebody
Message Pen
to accomplish this task. With a barrel imprint that displayed the name and
phone number and 6 individual lines of copy on the rotating message tube the
company clearly communicated their capabilities. A Bic message pen was
handed to every customer the service crew visited during their normal business
day. Within 30 days 80% of their current customers received the pens.
They had immediate and continuing results from this simple marketing effort and
use the Bic Message Pen as an ongoing continuous part of their marketing.
Bic Pens
Pens with a "-"
after the item have been updated
Pens with a "+" are
Windjammer Specials
